Social Norms

Estimated reading time: 2 min
Keep gatherings small - Cam the Ram
Request a social norming presentation or training. Contact Ali Raza or Tyler Alvarado

Communications Materials

Keep gatherings small - Cam the Ram

Keep gatherings small
(indoor version)

Wear a face covering - Cam the Ram

Face coverings

Keep gatherings small (outdoor version) - Cam the Ram

Keep gatherings small
(outdoor version)

Stay home when you're sick - Cam the Ram

Stay home when you’re sick

Wash your hands - Cam the Ram

Wash hands

Contact Information:

CSU Student Social Norming Task Force
Laura Giles or Jody Donovan

CSU student social norming survey
Elizabeth Williams or David McKelfresh

Communication materials
Colleen Rodriguez or Kate Hagdorn.

Student Survey

A survey was administered to CSU students July 2 – July 13. It was sent to a random sample of 5,000 new and current CSU students. A total of 1,569 responded for a 31 percent response rate. The social norming survey was designed by the Social Norming Data Gathering subgroup to help the CSU Social Norming Task Force understand how CSU students felt about six behaviors to reduce the spread of COVID-19.

The survey revealed that most CSU students are motivated to practice public health behaviors to ensure the health of the CSU community (86.8%). Yet, there are differences regarding how students feel about each behavior.

  • 95.1% of students agree that “staying at home when you are sick can reduce the spread of COVID-19.”
  • 87.44% of students agree that “hand washing can reduce the spread of COVID-19.”
  • 76.4% of students agree that “physical distancing can reduce the spread of COVID-19.”
  • 72% of students agree that “wearing a face covering can reduce the spread of COVID-19.”
  • 71.8% of students agree that “using sanitizer can reduce the spread of COVID-19.”
  • 70.1% of students agree that “avoiding gatherings can reduce the spread of COVID-19.”

Practicing Behaviors

  • 83.3% of students indicate that they practice these behaviors so they don’t get COVID-19.
  • 90.7% of students indicate that they practice these behaviors so they don’t spread COVID-19.

Student Worries

  • 54.9% of students are worried about spreading COVID-19 to members of the CSU community when they return to campus.
  • 58.9% of students are worried about getting COVID-19 when they return to campus.
  • 75.4% of students are worried about spreading COVID-19 to members of their family and loved ones.

Behaviors Should Be Encouraged

  • 86.5% of students agree that these behaviors should be encouraged by the CSU student community.
  • 82% of students agree that these behaviors should be encouraged by CSU administration.
  • 77.5% of students agree that these behaviors should be encouraged by CSU faculty.

Motivations

  • 86.8% of students agree that they are motivated to practice these behaviors to ensure the safety of the CSU community.
  • 83.2% of students agree that they are motivated to practice these behaviors to allow for as many in-person classes or activities as possible.

The Social Norming Task Force was created out of the Student Life Continuity and Recovery Working Group and is comprised of more than 25 members, including students, faculty and staff from Division of Student Affairs, University Communications, Athletics and Human Resources.

The task force was charged with:

  • Creating a social norming campaign to help students’ transition and embrace the expectations of a “new normal” at CSU.
  • Partnering with CSU Health Network and other offices to develop and maintain direct and indirect messaging and educational interactions that promote behavior change in alignment with public health guidelines.
  • Attending to equity and psychological impacts of communication on institutionally underserved populations.